Meet Kristy
Kristy Fair Ballentine is a senior marketing and communications executive with more than two decades of experience leading global marketing, public relations, content strategy, and executive communications initiatives. Her career spans Fortune 500 technology companies, healthcare technology, education, and journalism, giving her a unique ability to translate ideas into compelling stories that inspire action.
Throughout her career, Kristy has:
- Led global marketing and communications programs
- Built thought leadership platforms for executives and subject matter experts
- Developed content strategies that increase brand visibility and customer engagement
- Managed crises and change communications initiatives
- Used data and analytics to demonstrate marketing’s contribution to business growth
At the heart of every successful campaign is a story. Kristy combines journalistic curiosity with strategic business thinking to uncover, shape, and share stories that move organizations forward.
Key Expertise:
- Global Marketing Strategy
- Corporate Communications
- Public Relations & Media Relations
- Executive Communications
- Thought Leadership
- Content Marketing
- Brand Development
- Crisis Communications
- Internal Communications
- Demand Generation Support
- Social Media Strategy
- Marketing Analytics & Measurement
★★★★★
I was consistently impressed by Kristy’s creativity, strategic thinking, and dedication to excellence. She is a self-starter and has brought more structure and professionalism to the marketing organization. She always strives to measure everything so that we could substantiate that the marketing department was helping increase overall sales and providing real value to the organization.
tom mckearney, former SVP, marketing & business development, ascom
★★★★★
From orchestrating interviews with industry icons to nominating my team for prestigious awards and visibility opportunities, Kristy has consistently opened doors that I didn’t even know existed. She brings out the best in those around her and empowers people to step into the spotlight with confidence.
If you’re looking to work with someone who understands how to tell your brand’s story, expand its reach, and unlock potential you didn’t realize you had—Kristy is that person. You’ll be hard-pressed to find anyone more capable or committed to elevating your presence in the market.
Robert Wittwer, former svp, professional services, ascom
★★★★★
When I joined Lenovo at the beginning of my career, Kristy was instrumental in my development. She served as a fantastic mentor, freely sharing her expertise and best practices that helped me learn and excel.
Kristy possesses an extraordinary talent for writing, delivering beautiful and insightful communications grounded in deep knowledge. Without a doubt, she is one of the most exceptional PR and communications professionals I’ve had the pleasure of knowing.
Holly zhang, global head of brand, publicis sapient
Featured Work
Kristy Fair 