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Where strategy meets storytelling

Welcome to my portfolio website. This site features some of my most creative and impactful work, spanning the range of marketing and communications.

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Meet Kristy

Kristy’s journey into the world of marketing and communications started with a story. As an intern for ABC News 4 in Charleston, SC, she covered the removal of the Confederate flag at the SC state house. Seeing the power of video, sound and story, she was hooked! Since then, she’s worked not only as a TV reporter, but in senior roles in Fortune 500 tech and energy organizations, global healthcare and regional education system. The common thread of storytelling pulls through each tenure and enhances her work. Good reporting and good communication is all about digging for a story, synthesizing information and creating creative content that compels people to act.

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★★★★★

During our time working together, I was consistently impressed by Kristy’s creativity, strategic thinking, and dedication to excellence. She is a self-starter and has brought more structure and professionalism to the marketing organization. She always strives to measure everything so that we could substantiate that the marketing department was helping increase overall sales and providing real value to the organization.

tom mckearney

★★★★★

From orchestrating interviews with industry icons to nominating my team for prestigious awards and visibility opportunities I never imagined possible, Kristy has consistently opened doors that I didn’t even know existed. She brings out the best in those around her and empowers people to step into the spotlight with confidence.

If you’re looking to work with someone who understands how to tell your brand’s story, expand its reach, and unlock potential you didn’t realize you had—Kristy is that person. You’ll be hard-pressed to find anyone more capable or committed to elevating your presence in the market.

Robert Wittwer

★★★★★

When I joined Lenovo at the beginning of my career, Kristy was instrumental in my development. She served as a fantastic mentor, freely sharing her expertise and best practices that helped me learn and excel. Kristy possesses an extraordinary talent for writing, delivering beautiful and insightful communications grounded in deep knowledge. What truly sets her apart is her exceptional ability to pick the perfect moment and seize the right voice in critical and timely situations. Without a doubt, she is one of the most exceptional PR and communications professionals I’ve had the pleasure of knowing.

Holly zhang

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