Telling the Inclusivity Story at Lenovo
Situation: Our Chief Communications Officer had a vision for transforming global corporate communications in 2016 to become a responsive, always on, high performing team that used reputation data to inform and validate the projects we undertook aligned across the four pillars that comprise reputation.
Task: I led a team comprised of members from internal communications, product reviews, and external communications to focus on the DEI/workplace pillar.
Actions: We created a 360 communications plan incorporating events, executive communications, internal communications, media relations, social media, and with a tentpole moment of pioneering the company’s first DEI report – Connected People Change the World.
Results:
See some of the media coverage.
Executive communications for Chief Diversity Officer, Yolanda Conyers:
- Regular LinkedIn articles (organic and paid) on topics in her “swim lane” in coordination with communications for other executives
- Blogs (Medium)
- Award nominations and promotions
- Speaking at the Atlantic Inclusion in the Workplace event in NYC
- Media training and media pitching (Forbes, Austin Woman Magazine, Executive Women Media, HuffPo)
- Co-sponsored research with Intel
Executive communications for the Chief Marketing Officer Gina Qiao and Chief Information Officer Art Hu.
- CXO Talk
- Forbes
- How to Create Innovators Who Think Beyond Boundaries
- A Time for Allyship & Education During PRIDE Month
- How to Really Connect Customers With Your Brand
- Channeling Your “Inner Child.” How Going Back to Basics Can Spark Innovation
- Upskilling Purple Collar Workers for the Era of Smart Manufacturing
- The Lenovo Brand – the North Star to Guide Our Business
- A Step Forward – Recognizing Progress in our Goals for Diversity & Inclusion
- A Conversation with Haben Girrma: Global Accessibility Awareness
Elevating Ascom in the Healthcare Industry
Situation: With challenges securing hospital customers for customer stories and producing quantifiable outcomes, we needed to raise the visibility of Ascom in the medical device space.
Task: I built the reputation of the managing director for North America using a variety of paid, owned, and earned tactics. I focused on three themes she could own – women in leadership, healthcare IT, and global business.
Action: I secured her membership in the Forbes Technology Council and created monthly articles for publication for two years. We used this thought leadership across our channels, from social media to sharing with customers, giving our sales teams a reason to create a touchpoint and stay relevant since hospital IT purchases involve a diverse committee of stakeholders over many months.
We also created a series of thought leadership interviews with industry experts and partners. In this series, Ascom Asks the Experts, we positioned Ascom as the convener of these important conversations.
Results: Each article received more than 500 reads
- US Nursing Cliff A Catalyst for Change
- 2023 Could Be the Year Healthcare Moves to Push Technology
- What I’ve Learned About Leadership As A Woman, An Executive and As A Business Executive
- Healthcare Technology Can Drive the Fourth Industrial Revolution
- What Aspiring Leaders Need to Know About the Role of Global Business Manager Today
