At Ascom, I built the reputation of the managing director for North America. I used a variety of paid, owned, and earned tactics to raise her visibility in the healthcare industry. Her themes focused on – women in leadership, healthcare IT, and global business. Check out the Forbes Technology Council articles that we broadcast across many channels – from LinkedIn to our website to newsletters.
- US Nursing Cliff A Catalyst for Change
- 2023 Could Be the Year Healthcare Moves to Push Technology
- What I’ve Learned About Leadership As A Woman, An Executive and As A Business Executive
- Healthcare Technology Can Drive the Fourth Industrial Revolution
- What Aspiring Leaders Need to Know About the Role of Global Business Manager Today
We also created a series of thought leadership interviews with industry experts and leaders. In this series, we positioned Ascom as the convener of these important conversations.
Kristy Fair 